Adelart ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

1. Information We Collect

1.1 Personal Information

We may collect the following personal information:

• Contact Information: Name, email address, phone number, mailing address
• Payment Information: Credit card details, billing address (processed securely by third-party payment processors)
• Account Information: Username, password, purchase history
• Communication: Messages, feedback, and correspondence with us

1.2 Workshop and Coaching Information

• Health and wellness goals (for neurographica sessions)
• Creative preferences and artistic interests
• Session notes and progress (with your consent)
• Photos of artwork created during sessions (with your consent)

1.3 Automatically Collected Information

• Device Information: IP address, browser type, operating system
• Usage Data: Pages visited, time spent on site, click patterns
• Cookies: Small data files stored on your device for site functionality and analytics

2. How We Use Your Information

2.1 Service Provision

• Process orders and payments
• Deliver products and services
• Schedule and conduct workshops
• Provide customer support
• Send order confirmations and updates

2.2 Communication

• Respond to inquiries and requests
• Send newsletters and marketing communications (with your consent)
• Notify you of new products, workshops, or services
• Share neurographica tips and artistic inspiration

2.3 Business Operations

• Improve our website and services
• Analyze usage patterns and preferences
• Prevent fraud and enhance security
• Comply with legal obligations

3. Information Sharing and Disclosure

3.1 We Do Not Sell Your Information

We do not sell, rent, or lease your personal information to third parties.

3.2 Service Providers

We may share information with trusted third parties who assist us in:

• Payment processing (Stripe, PayPal)
• Email services (Mailgun)
• Website hosting and analytics
• Shipping and fulfillment
• Print-on-demand services

3.3 Legal Requirements

We may disclose information when required by law or to:

• Comply with legal processes
• Protect our rights and property
• Ensure user safety
• Investigate fraud or security issues

3.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.

4. Data Security

4.1 Security Measures

We implement appropriate technical and organizational measures to protect your information:

• Secure data transmission (SSL encryption)
• Secure data storage with access controls
• Regular security assessments
• Employee training on data protection

4.2 Payment Security

• Payment information is processed by PCI-compliant payment processors
• We do not store complete credit card information
• All transactions are encrypted and secure

4.3 Limitations

While we strive to protect your information, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.

5. Your Rights and Choices

5.1 Access and Updates

You have the right to:

• Access your personal information
• Update or correct inaccurate information
• Request deletion of your information
• Obtain a copy of your data

5.2 Marketing Communications

• You can opt out of marketing emails at any time
• Use unsubscribe links in our emails
• Contact us directly to update preferences

5.3 Cookies

• Most browsers allow you to control or disable cookies
• Disabling cookies may affect website functionality

6. Data Retention

6.1 Retention Periods

• Account Information: Until account closure plus 3 years for legal compliance
• Order Information: 7 years for accounting and legal requirements
• Workshop Records: 3 years for service quality and follow-up
• Marketing Data: Until you unsubscribe or withdraw consent

6.2 Deletion Requests

You may request deletion of your personal information, subject to legal retention requirements.

7. International Data Transfers

7.1 Data Processing

Your information may be processed in countries other than your residence, including:

• Switzerland (our primary location)
• European Union (for service providers)
• United States (for certain technology services)

7.2 Safeguards

We ensure appropriate safeguards are in place for international transfers, including:

• Adequacy decisions by relevant authorities
• Standard contractual clauses
• Other approved transfer mechanisms

8. Children's Privacy

Our services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If we become aware of such collection, we will delete the information promptly.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. Please review their privacy policies before providing any information.

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted on our website with an updated effective date. Continued use of our services constitutes acceptance of the updated policy.

11. Your European Rights (GDPR)

If you are located in the European Economic Area, you have additional rights under the General Data Protection Regulation (GDPR):

11.1 Legal Basis for Processing

We process your information based on:

• Contract performance (order fulfillment, service delivery)
• Legitimate interests (business operations, security)
• Consent (marketing communications, optional services)
• Legal obligation (tax and accounting requirements)

11.2 Additional Rights

• Right to object to processing
• Right to restrict processing
• Right to data portability
• Right to lodge a complaint with supervisory authorities

12. Contact Information

12.1 Data Controller

Adelart is the data controller for your personal information.

12.2 Contact Us

For questions about this Privacy Policy or to exercise your rights:

• Email: contact@adelart.ch
• Subject Line: Privacy Inquiry
• Location: Zug, Switzerland

12.3 Response Time

We will respond to privacy requests within 30 days (or as required by applicable law).

Last updated: 03.06.2025